 | Agendadigiday:SOCIAL | MARCH 9, 2010 | Los Angeles
Hosted by Tameka Kee, editorial director, DIGIDAY
9:00am: Keynote Presentation: Harnessing the Viral Loop: "Viral" is more than just a buzzword, it's the holy grail of what content producers and brands are really seeking when they invest in social media initiatives. But how do you quantify "virality?" And how do you build on the success of previous efforts without creating cookie-cutter campaigns? Keynote speaker, journalism professor and former Forbes editor Adam Penenberg will shed light on the core elements of the "viral loop," and explain why most companies today still don't quite get it. Keynote: Adam L. Penenberg, assistant director of NYU's Business & Economic Program, and author of "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves" 9:45am: Social Media ROI: The Elephant in The Room: What is the number one thing on a CMO and CEO's mind? ROI. Today there are so many conflicting opinions flying around about the value, return on investment, and social media's accountability. In this session top brand, agency, and social experts will address the Elephant in The Room. We'll find out if there is a big statement to be made about the value of social media and if it is money well spent. A session you can't afford to miss!
Moderator: Tom Gerace, CEO, Gather.com
Speakers:
Doug Frisbie, National Social Media & Product Integration Manager, Toyota Motor Sales
Mike McGraw, COO, BigFuel
Marty Collins, Group Marketing Manager, Windows Digital Marketing, Microsoft
10:30am: Networking Break
10:45am: The Mobile-Social Connection: How does mobile fuel social engagements and its growth? How can advertisers and media companies take advantage of the marriage between the on-the-go-device and the social medium? How do apps play a role in this symbiotic relationship? And will social be tied to the mobile platform as we move ahead and how can you shape a strategy around this pairing?
Moderator: Tameka Kee, editorial director, DIGIDAY
Speakers:
Sarah Hofstetter, Senior Vice President, Emerging Media & Client Strategy, 360i
Ian Wolfman, Chief Marketing Officer, imc²
Kara Nortman, SVP, Publishing, Citysearch
11:30am: Is The App The Future of Social? The app is lighting up the eyes of brand marketers and creating a rush to develop and deliver content and appvertising to consumers on their mobile devices and in the social spaces. Will the app save social media marketing from the hype, big promises, and frustrating potential? In this session, you'll hear the experts debate what the future really holds for the app and if it can boost social media marketing.
Moderator: Vijay Chattha, Chief Talker, AppLaunchPR a division of VSC Speakers:
Chris Cunningham, CEO and Co-founder, Appssavvy
Mike Barbeau, VP of Account Strategy, SocialVibe Kevin Barenblatt, CEO, ContextOptional
12:15pm: Lunch and Keynote Presentation
1:15pm: Entertainment Marketing Goes Social: Movie studios and TV networks are finding out who they're biggest fans are by setting up social experiences they can be attracted to and invite others. Whether it's a classic like The Godfather or new products such as Criss Angel Mindfreak entertainment brands are finding a very active life on social media. These panelists will explore the new possibilities for entertainment on various social networks, and how they fit into long-term marketing efforts
Moderator: Josh McHugh, President/Director of Technology Strategy, Attention Span Media
Speakers:
Mark Levien, Executive Dir of Digital Marketing Home Entertainment, 20th Century Fox
Michael Lazerow, CEO, Buddy Media
Paul Beck, EVP, Worldwide Marketing, Illumination Entertainment
Kevin Winston, Founder, DigitalLA
2:00pm: The New Social Media Currency: As we all know, buying banners on Facebook is not Social Media. So how does the exponential growth of Social impact media buyers? Also, as more brands are interested in "engagements" rather than "impressions" this has a resounding impact on the future of media buying. What metrics dictate success in social media and how do you buy and measure and them?
Moderator: Reuben Steiger, CEO, Millions of Us
Speakers:
Eric Wheeler, CEO, 33Across
Chas Salmore, CEO, MWKS Mike "JB" John-Baptiste, CEO, Peerset 2:30pm: Networking Break
2:45pm: Hot Potato: Who's Job is Social anyway? Most agencies and brands now have the Social media 'Guru' and are building teams around them. Yet, social is a major shift in agency thinking and output. How are some agencies and brands restructuring inside their own organizations to change thinking to have consumer participation and conversation at the heart of everything. Ultimately social will be a part of everything we do, so is this model of building separate social teams sustainable? Different folks are trying to "own" Social on behalf of brands. Digital agencies are trying to own Social Media. PR Agencies are trying to own Social Media. Tech Platforms are trying to own it. The fact is, Social is a NEW channel of communication and requires expertise in a new discipline and a NEW way of thinking. Moderator: Jack Feuer, Editorial Director, UCLA Magazine Speakers:
Alex Blum, CEO, KickApps
Matt Goddard, CEO, R2i Matthew Milner, VP of Social Media, Hearst Digital
3:15pm: The Death of Social Disruption: Best practices in Social Media marketing. The world of Social is driven by "people stories" so how does a brand get their "product story" across without alienating the audience? How does a brand create a "Social Identity" for themselves that delivers results?
Moderator: Tameka Kee, editorial director, DIGIDAY Speakers: Avi Savar, Founder & Chief Creative Officer, Big Fuel Reggie Miller, CEO, ICED Media 3:45pm: The Branded Virtual Goods Boom: This is going to be a huge growth area this year. Sixty percent of retail sales in the real world are branded -- companies are now employing this same logic in the virtual goods/ gifts space. How can brands and advertisers take advantage of this social boom town? What are the best approaches and real life examples that exemplify the success a marketer can achieve with branded virtualgoods?
Moderator: Vince Thompson, Managing Partner, Middleshift LLC
Speakers:
Paul Martecchini AdNectar, Inc. VP Marketing 4:15pm: Brand Innovators in Social Media: How do successful companies strategically utilize brand innovation in social media to connect in new ways and build loyal relationships with consumers? More importantly, how do these innovations grow revenue right now and in the future? Four leading Brand Marketers will share how they’re shifting their corporations to invest more efficiently in social media and also share in best practices.
Moderator: Brandon Gutman, Partner, FOCi Group
Speakers:
Cynthia Neiman, Vice President of Mattel Digital Network, Mattel
Andrew Koven, President of eCommerce & Customer Experience, Steve Madden
Michael Bell, Brand Manager, Dial Innovation, The Dial Corporation
Josh Glantz, VP & GM of PCH Online, Publishers Clearing House
5:30pm: digiday:HAPPY HOUR: The cocktail party and networking function will allow attendees to continue to carry on conversations after the general session and sessions conclude. It will give attendees a chance to discuss the ideas, sessions, debates presented at the event over food and drinks.
|
